Grow your followers on Instagram

Business Benefits

Expand your brand’s presence and visibility.

Make sure your Instagram account has a searchable name, bio, and consistent branding.

Regularly post high-quality content with a consistent brand identity.

Optimize content with relevant and trending hashtags.

Post optimized Instagram Reels, Stories, and Lives.

Run a contest or giveaway that asks participants to follow your account.

Collaborate with influencers or other brands.

Run ads on Instagram to promote your posts.

Promote your Instagram to your other communication channels with a call to action to follow your Instagram.

Engage with others through comments and likes.

Track efforts and iterate on what’s working.

This is easy to say, but what does high quality consist of? To my mind, content has to be either helpful, entertaining, or inspiring. I would be interested in hearing what others consider to be high quality.


Getting the attention of influencers is tough. I get dozens of emails a day asking me to share content. You have to offer the influencers something of value to them personally if you want them to engage.

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On Instagram, it is worth following related hash tags and responding to those posts. In fact that is true of Twitter and LinkedIn too.

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Thanks paul for your feedback here. Super helpful in fleshing out this playbook. Which is currently more of an outline.

Indeed I recently received some advice by @peep_laja that to post successful and relevant content on social that you should be more strategic. Pick 2-3 topics that you want to be known for, talk about and build an audience around.

And then write about those with a hook your posts from

  • start with a hook - why should I care? raise the stakes
  • just talk about the meat, dont talk about meeting someone or narrate a discussion
  • the end… make sure there is one… if it starts like a story, there should be a payoff

This applies more specifically to linkedin, but I guess the principles are the same.

I think those three points are all very important, but the overarching theme is simply – high-quality content is something that your target audience wants to consume and is in a receptive mood after consuming. It can be dangerous to apply our own criteria of quality too quickly.

Have you ever been in a fan sh!tposting group on Facebook and seen the meme trends that appear and disappear, with dozens or hundreds of people contributing new related in the space of hours? They often don’t seem to be either helpful, entertaining, or inspiring. But they build a wordless conversation and sense of belonging through… weird and confusing memes. The content has a high, if ephemeral, value… to those in the know.

You could argue, though, that I’m talking about high-value content, not high-quality content. Is there a difference to the person consuming the content?

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