Planning strategy

[CXL (CXL Playbooks)]

11 Playbooks

Build a structured approach to CRO

Develop a continuous, iterative process to increase sales online.

Optimize a site without conversion goals

Gain new insights.

Optimize tornado funnels

Establish a more accurate representation of your user flow and behavior. 

Hire great CRO people

Find experts to take your website or product and make it sell better.

Set micro- and macro-conversion goals

Increase the revenue of your business and get a better ROI.

Create a data-driven CRO plan

Ensure that you are generating maximum return on investment.

Develop an optimization strategy

Improve usability, engagement, and conversions.

Hire great CRO people v2

Significantly improve your return on investment from CRO activities.

Identify your CRO program's KPIs

Secure future investment in CRO activities.

Use experimentation roadmaps for CRO programs

Identifying opportunities for improvement to conversion.