Optimize your ecommerce website

[CXL (CXL Playbooks)]

32 Playbooks

Optimize your Cart & Checkout

6 Playbooks

Gain more customer accounts from checkout

Improve customer loyalty, increase brand reach, and improve sales.

Optimize checkout form design

Increase conversions by removing friction and offering a smooth customer experience.

Optimize an ecommerce checkout flow

Get more people to complete purchases and increase revenue.

Optimize checkout navigation

Make it easier for shoppers to finish their purchase, lower cart abandonment rates, and increase sales.

Optimize checkout trust elements

Improve trustworthiness, build credibility, reduce bounce rates, and increase conversion rate.

Optimize shopping cart usability

Create a seamless shopping funnel that drives conversions and increases revenue.

Optimize product information credibility

Enable visitors to easily decide which product is best for them, reduce bounce rates, and boost sales.

Improve your website’s gifting section

Attract new visitors and gain more loyal customers by enabling shoppers to buy and offer gifts.

Optimize trust elements on lists & search results

Build credibility and trust, reduce cart abandonment, and increase sales.

Optimize product images

Allow your customers to navigate your website more easily, generate more sales, and improve your ROI.

Optimize luxury ecommerce websites

Understand the needs of your high-end customers and increase your conversion rate.

Optimize shipping & returns information

Build your brand reputation and increase trust and customer loyalty to bring return customers, and more sales.

Optimize shipping & billing

Build trust with customers and lower cart abandonment rates.

Use product bundles to increase AOV

Reduce cognitive load and categorical reasoning to benefit your buyers and grow revenue.

Optimize product comparison

3 Playbooks

Optimize product comparison design

Keep customers on your page longer and improve conversions.

Optimize product information in comparisons

Improve customer experience, brand loyalty, and conversion rates.

Optimize product comparison usability

Allow customers to compare products with ease to improve user experience and boost sales.

Optimize design of product & search result pages

Maximize ecommerce conversion rates and increase sales by making your product list pages well-organized and esthetically pleasing.

Optimize ecommerce product pages

Increase product page conversions and traffic.

Optimize product descriptions

Improve your search engine rankings, reduce bounce rates, and increase sales.

Improve product page design

Boost sales while enabling users to make the best decision possible when buying a product.

Optimize navigation on product page

Improve user experience and increase conversions by optimizing your product pages for easy navigation.

Optimize out of stock product pages

Upsell products to users and keep the sale alive.

Improve related products and accessories

Offer customers a personalized experience and improve average order value.

Optimize trust elements on product page

Build trust with potential customers to improve credibility and increase sales.

Optimize ecommerce no-result search pages

Prevent shopping abandonment.

Set up trust badges test for ecommerce

Improve customer trust and conversions.

Fix ecommerce trust badge mistakes

Optimize trust badges to improve trust and conversions.