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CXL Marketing Playbooks

Optimize your ecommerce website

marketing, ecommerce, optimization, hub

CXL (CXL Playbooks) March 23, 2022, 11:22pm #1

32 Playbooks

Optimize your Cart & Checkout Playbooks

6 Playbooks

Gain more customer accounts from checkout Playbooks

Improve customer loyalty, increase brand reach, and improve sales.

Optimize checkout form design Playbooks

Increase conversions by removing friction and offering a smooth customer experience.

Optimize an ecommerce checkout flow Playbooks

Get more people to complete purchases and increase revenue.

Optimize checkout navigation Playbooks

Make it easier for shoppers to finish their purchase, lower cart abandonment rates, and increase sales.

Optimize checkout trust elements Playbooks

Improve trustworthiness, build credibility, reduce bounce rates, and increase conversion rate.

Optimize shopping cart usability Playbooks

Create a seamless shopping funnel that drives conversions and increases revenue.

Optimize product information credibility Playbooks

Enable visitors to easily decide which product is best for them, reduce bounce rates, and boost sales.

Improve your website’s gifting section Playbooks

Attract new visitors and gain more loyal customers by enabling shoppers to buy and offer gifts.

Optimize trust elements on lists & search results Playbooks

Build credibility and trust, reduce cart abandonment, and increase sales.

Optimize product images Playbooks

Allow your customers to navigate your website more easily, generate more sales, and improve your ROI.

Optimize luxury ecommerce websites Playbooks

Understand the needs of your high-end customers and increase your conversion rate.

Optimize shipping & returns information Playbooks

Build your brand reputation and increase trust and customer loyalty to bring return customers, and more sales.

Optimize shipping & billing Playbooks

Build trust with customers and lower cart abandonment rates.

Use product bundles to increase AOV Playbooks

Reduce cognitive load and categorical reasoning to benefit your buyers and grow revenue.

Optimize product comparison Playbooks

3 Playbooks

Optimize product comparison design Playbooks

Keep customers on your page longer and improve conversions.

Optimize product information in comparisons Playbooks

Improve customer experience, brand loyalty, and conversion rates.

Optimize product comparison usability Playbooks

Allow customers to compare products with ease to improve user experience and boost sales.

Optimize design of product & search result pages Playbooks

Maximize ecommerce conversion rates and increase sales by making your product list pages well-organized and esthetically pleasing.

Optimize ecommerce product pages Playbooks

Increase product page conversions and traffic.

Optimize product descriptions Playbooks

Improve your search engine rankings, reduce bounce rates, and increase sales.

Improve product page design Playbooks

Boost sales while enabling users to make the best decision possible when buying a product.

Optimize navigation on product page Playbooks

Improve user experience and increase conversions by optimizing your product pages for easy navigation.

Optimize out of stock product pages Playbooks

Upsell products to users and keep the sale alive.

Improve related products and accessories Playbooks

Offer customers a personalized experience and improve average order value.

Optimize trust elements on product page Playbooks

Build trust with potential customers to improve credibility and increase sales.

Optimize ecommerce no-result search pages Playbooks

Prevent shopping abandonment.

Set up trust badges test for ecommerce Playbooks

Improve customer trust and conversions.

Fix ecommerce trust badge mistakes Playbooks

Optimize trust badges to improve trust and conversions.

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