CRO Phase 4 - Design

[CXL (CXL Playbooks)]

34 Playbooks

Calls to Action

2 Playbooks https://community.cxl.com/t/1657 https://community.cxl.com/t/422

Write a compelling call to action

Increase conversions.

Increase conversions by adjusting your CTAs

Improve your conversion rate by making your calls to action clearer and easier to see.

Use behavioral design to increase conversions

Guide your users towards conversion.

Design components

2 Playbooks https://community.cxl.com/t/1604 https://community.cxl.com/t/625

Create an engaging hero section

Capture the viewer’s attention, increase time on page, and improve user experience.

Use images to improve conversion rates

Improve user experience, build deeper relationships, and increase conversion rates.

Ecommerce Design

5 Playbooks https://community.cxl.com/t/313 https://community.cxl.com/t/580 https://community.cxl.com/t/594 https://community.cxl.com/t/1834 https://community.cxl.com/t/1832

Recommend products to improve conversions

Increase page conversions and upsell more products.

Optimize for comparison shopping

Generate higher conversions and better retention rates.

Optimize your checkout flow

Improve your checkout process to reduce the abandonment rate and increase sales.

Design an engaging cart page

Increase the likelihood of checkout.

Create a checkout page that converts

Increase conversions.

CRO Form Design

8 Playbooks https://community.cxl.com/t/1558 https://community.cxl.com/t/1313 https://community.cxl.com/t/895 https://community.cxl.com/t/617 https://community.cxl.com/t/700 https://community.cxl.com/t/1129 https://community.cxl.com/t/270 https://community.cxl.com/t/423

Design a form that converts

Increase email signups and convert traffic to leads.

Use validation to increase form signups

Optimize the bottlenecks in your forms to produce solid ROI upfront.

Optimize forms to increase conversions

Increase the performance of marketing channels and campaigns.

Increase form conversions

Optimize your forms for users and increase form sign-ups, leads, and conversions.

Increase conversions in sign-up forms

Grow your mailing list and generate more leads by building sign-up forms that convert.

Generate leads without using forms copy

Improve your conversion rate.

Analyze web forms to decrease abandonment

Improve conversion rates by revising form fields that cause high abandonment.

Implement form accessibility to boost CR

Increase form completion and generate more leads for your business.

CRO mobile design

5 Playbooks https://community.cxl.com/t/745 https://community.cxl.com/t/343 https://community.cxl.com/t/410 https://community.cxl.com/t/1171 https://community.cxl.com/t/192

Optimize conversions on mobile

Make a more user-friendly mobile version of your site to boost conversions and purchases.

Optimize SaaS site for mobile

Increase the number of onboarding requests via your mobile site.

Optimize mobile landing pages

Get more leads and conversions from your mobile page layout.

Optimize your landing page for mobile devices

Ensure mobile visitors have a great experience on your landing page and convert into leads.

Optimize mobile forms for conversions

Increase your signup rate.

Design Usability

4 Playbooks https://community.cxl.com/t/1194 https://community.cxl.com/t/1162 https://community.cxl.com/t/1025 https://community.cxl.com/t/256

Increase digital ad conversion rates with “scent”

Boost your website’s traffic and user engagement by optimizing pre-click intentions or offering what is relevant to your target audience.

Use default options to improve conversions

Nudge users towards the specific outcome that will increase your conversions.

Increase conversion with contextual relevance

Design more effective sales copy and amplify your value proposition.

Remove distractions and increase conversions

Improve your conversion rate by making it easier for users to perform the most wanted action.