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CXL Marketing Playbooks

CRO Phase 4 - Design

marketing, cro, 4-design, hub

CXL (CXL Playbooks) March 23, 2022, 11:23pm #1

34 Playbooks

Calls to Action Playbooks

2 Playbooks

Write a compelling call to action Playbooks

Increase conversions.

Increase conversions by adjusting your CTAs Playbooks

Improve your conversion rate by making your calls to action clearer and easier to see.

Use behavioral design to increase conversions Playbooks

Guide your users towards conversion.

Design components Playbooks

2 Playbooks

Create an engaging hero section Playbooks

Capture the viewer’s attention, increase time on page, and improve user experience.

Use images to improve conversion rates Playbooks

Improve user experience, build deeper relationships, and increase conversion rates.

Ecommerce Design Playbooks

5 Playbooks

Recommend products to improve conversions Playbooks

Increase page conversions and upsell more products.

Optimize for comparison shopping Playbooks

Generate higher conversions and better retention rates.

Optimize your checkout flow Playbooks

Improve your checkout process to reduce the abandonment rate and increase sales.

Design an engaging cart page Playbooks

Increase the likelihood of checkout.

Create a checkout page that converts Playbooks

Increase conversions.

CRO Form Design Playbooks

8 Playbooks

Design a form that converts Playbooks

Increase email signups and convert traffic to leads.

Use validation to increase form signups Playbooks

Optimize the bottlenecks in your forms to produce solid ROI upfront.

Optimize forms to increase conversions Playbooks

Increase the performance of marketing channels and campaigns.

Increase form conversions Playbooks

Optimize your forms for users and increase form sign-ups, leads, and conversions.

Increase conversions in sign-up forms Playbooks

Grow your mailing list and generate more leads by building sign-up forms that convert.

Generate leads without using forms copy Playbooks

Improve your conversion rate.

Analyze web forms to decrease abandonment Playbooks

Improve conversion rates by revising form fields that cause high abandonment.

Implement form accessibility to boost CR Playbooks

Increase form completion and generate more leads for your business.

CRO mobile design Playbooks

5 Playbooks

Optimize conversions on mobile Playbooks

Make a more user-friendly mobile version of your site to boost conversions and purchases.

Optimize SaaS site for mobile Playbooks

Increase the number of onboarding requests via your mobile site.

Optimize mobile landing pages Playbooks

Get more leads and conversions from your mobile page layout.

Optimize your landing page for mobile devices Playbooks

Ensure mobile visitors have a great experience on your landing page and convert into leads.

Optimize mobile forms for conversions Playbooks

Increase your signup rate.

Design Usability Playbooks

4 Playbooks

Increase digital ad conversion rates with “scent” Playbooks

Boost your website’s traffic and user engagement by optimizing pre-click intentions or offering what is relevant to your target audience.

Use default options to improve conversions Playbooks

Nudge users towards the specific outcome that will increase your conversions.

Increase conversion with contextual relevance Playbooks

Design more effective sales copy and amplify your value proposition.

Remove distractions and increase conversions Playbooks

Improve your conversion rate by making it easier for users to perform the most wanted action.

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