Create SEO-friendly URLs

Contributors

@brandon-leuangpaseuth @andreea-macoveiciuc-content-expert


Business Benefits

Make it easier for search engines to crawl your site and improve your click-through rate and search engine rankings.


Keep page URLs short to make it easier - up to 75 characters long - for search engine crawlers to index the pages and avoid using blog post titles as page URLs.

For example, use https://www.site.com/build-a-canoe instead of https://www.site.com/how-to-build-a-wood-canoe-in-15-easy-steps.

Long URLs make it harder for search engine crawlers to index your site and often get shortened in search results, which could affect readability and CTR.

Use keywords that best represent how people search for the page topic.

This tells both search engines and visitors what the page is about.

For example, you could use https://www.site.com/build-a-canoe for a page titled “How to Build a Wood Canoe in 15 Easy Steps.”

Use URLs that make it easier for users to determine where a link will take them.

Your URL plays a big part in whether someone clicks on your site in search results and your organic CTR is an important search engine ranking factor.

Adding modifiers can make your URLs more descriptive, improve readability, and improve CTR. For example, https://www.site.com/buld-a-wood-canoe is more descriptive than https://www.site.com/build-a-canoe

Use lowercase letters to avoid indexing and duplicate content issues.

Using uppercase letters or mixing both upper and lowercase letters in your URL can cause loading issues with certain web servers and potential duplicate content issues with search engines.

Use hyphens instead of spaces and underscores to separate multi-word URLs and make it easier for crawlers to index your site.

Search engines like Google recommend this technique.

Avoid using numbers and symbols in URLs to prevent having to create URL redirects whenever you update content.

For example, use https://www.site.com/build-a-canoe instead of https://www.site.com/15-steps-to-build-a-canoe.

Using numbers makes it harder to update content in the future and forces you to create redirects to new URLs, which could affect your SEO.