Optimize landing pages for organic search


@onajite_omare @pablo @ognjen_boskovic

Business Benefits

Make your landing page more attractive for both search engines and users, satisfy search intent better, and rank higher in search results.

Understand the topics that you want to cover in your landing page.

  • Find out what the phrases and keywords that define best the content in your landing page.
  • Understand if it’s a transactional or an informational page: your content will differ greatly for each case in order to satisfy your user’s search intent.
  • Use Google Search Console to analyze the landing page and see what users have searched for before visiting your page.
  • Find out what other pages in your site share the same topic (we will use these for internal linking).

Enter those topics in SEO tools like SEMrush or Ahrefs to get related keywords, questions and topics, sorted by search volume.

  • Substantial search volume differs in every industry and location. For some, 1000 search volume is high, for others it’s too low.
  • Target the highest-volume keywords, which will be more difficult to rank for, as the main keyword in your post, to include in the H1, title and meta tags.
  • Target lower-volume keywords (such as long-tail keywords) as secondary keywords that you will mention throughout the post.
  • As an alternative to SEO tools, you can also use Google Trends and Google Keyword Planner to get more keywords alternatives.

Choose the main keyword that you will try to rank for. Analyze the top-ranking results for that keyword, and the type of content that satisfies search intent.

  • Think about what the user expects to find when searching for that query.
  • Make sure you answer all the whats, whys, and hows around your main keyword, your product or service.
  • Add everything that other competitor pages may be missing.

Write your landing page copy covering the topics, keywords and questions that you’ve gathered on SEO tools and after analyzing competitors.

  • Focus firstly on your main keyword, but add variety in your copy to also mention all other related words and questions that the user may expect to solve.
  • Make sure your content satisfies search intent. If visitors do not find what they expect in your page, they will leave the site and your bounce rate will increase.

Solve questions and define concepts when needed to achieve featured snippets.

  • Analyze if keywords, words and concepts that you include in your page appear in Google as featured snippets (e.g., “Who is Peep Laja” or “Average ctr by industry” directly show an answer to the query on the search results page).
  • Answer those questions in a straightforward way, with a short paragraph that may be picked up by Google and shown on the search results page.

Make sure to cover the main keyword in your H1 and in the title and meta tags.

  • These elements in your page are important on-site SEO factors that search engines will take into account. They should cover the most interesting keyword that you want to rank for.

Link to other relevant pages in your website.

  • Make sure your page is easily accessible by linking from other relevant pages in your site or from the top navigation. It should be easy to find both by users and search engines.

Improve off-page SEO by starting a link-building strategy to receive backlinks.

  • Use SEO tools to discover websites that link to your competitors. Do outreach or guest posting campaigns to get websites and media to link to your page.
  • To find opportunities for guest posting, Google a keyword plus guest blog, guest post, or write for us. The keyword can be your niche or landing page topic. If your landing page is about marketing, then your search phrase would be marketing guest post. If you have access to an SEO tool like Ahrefs or SEMrush, you can use them to find backlink opportunities as well.
  • To find existing posts where you can add your links, see our Link-building strategies post.

Make sure your landing page is easy to use and has a fast load speed.

  • Run your page through Google PageSpeed Insights. Reach out to a web developer to resolve any issues highlighted by the tool.
  • Measure user behavior in your page with heat maps. Accessibility and fast loading speeds are also ranking factors for search engines.

Last edited by @hesh_fekry 2023-11-14T11:35:20Z

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