Generate opt-ins for your virtual summit.
Use a CMS you’re comfortable with or proficient in, like WordPress, ClickFunnels, or Kartra, and set up your registration page.
It doesn’t matter which CMS you use, the most important point is to just get started. Not having your registration page up in time can put your entire virtual summit at risk.
Set up a landing page with clear CTAs that load your opt-in forms and contain no outgoing or internal links except for legally required content.
Remove all distractions like outgoing links or links to different pages on your website that lead website visitors away.
Make sure your page is compliant with applicable data-privacy laws, such as the GDPR or CalOPPA.
Build a hero section on your main landing page that gives the most important information about your event within the first seconds of landing on your website.
Ensure that website visitors get an overview of your event. This includes:
- What can attendees expect to learn during your summit?
- Who is speaking and on which topics?
- What tangible results can attendees get when implementing the strategies shared by the speakers?
- When is the summit happening?
Build the rest of the main landing page to guide your visitors through the decision-making process.
- Build up credibility for your event on the rest of the page.
- Use logos of media your speakers have been featured on.
- Describe the speakers in more detail.
- Tell stories about the benefits your attendees will get from signing up for the free event.
Build a secondary registration page that offers a free bonus with the speaker’s best tips as a bonus for attendees when they sign up.
End each session recording by asking speakers to share their three best tips. Compile these tips into a PDF and offer it as a free bonus when attendees register for your event.
Make sure to also highlight who’s speaking and what benefits attendees will receive when signing up for your virtual summit.
Create an email automation that triggers after somebody registers for the free ticket and gives them more information on your virtual summit.
After somebody registers for the free ticket, they need to receive an email with information about the event and the confirmation they’ve signed up. Make them feel involved and ask for what they want to learn at your event.
This email sequence should give your attendee information like:
- When does the summit start?
- What is the session schedule?
- How can I attend the summit?
- How can I network with other attendees?
- How can I secure lifetime access to the sessions in case I can’t attend live?
Configure all opt-in forms to redirect new subscribers to a One-Time-Offer page.
You are building the first revenue stream for your summit, a one-time-offer sales page for the All-Access Pass. This would give your customers lifetime access to all summit sessions, like a membership for a course.
Review the event details and add media and sponsor logos, session descriptions, and an introduction to yourself to your registration page, and ensure all opt-in forms are connected to your tracking pixels and working as they should.
Focus on benefits, not features.
Use simple language when explaining your summit, especially if virtual events are new in your industry.
Use a tool like GTmetrix to conduct a load speed test and follow the recommendations to optimize page load speed as part of Conversion Rate Optimization.
Follow common best practices like giving CTA buttons enough space and the right color to stand out, remove any unnecessary links, and run split-tests using tools like Google Optimize.