Increase registrations and ease of registering for your online event.
Decide whether you want a custom page on your own website, or a registration page generated by your event platform.
Using an event platform’s auto-generated registration page is faster and easier for beginners, but you’re often limited in customization options.
Building your own registration page on your website requires more time, effort, and knowledge of website themes, CSS, HTML, and other technical aspects. However, you have more control over integrations, built-in email forms, web analytics, and how it interacts with the rest of the website.
Make it immediately clear to visitors exactly what they’re registering for, and align your registration page with other promotional material, brochures, and marketing.
Include both a graphics-based logo, as well as a plain-text virtual summit name, to ensure your registration page works for the visually impaired, those using accessibility software, and those on mobile devices.
In the above-the-fold section, introduce the summit with a one-paragraph description of the summit, who it is for, the benefits of attending, and its contents.
- A welcome video or a video of past summits.
- Positive reviews of previous summits.
- Countdown timers to create urgency.
This is your chance to spotlight an immediate hook that keeps the reader from bouncing, and gets them to scroll down and learn more about what your registration page has to offer. Make sure you address:
- Your target audience.
- Your target audience’s needs, worries and objections.
- How your virtual summit will meet those needs, worries and objections.
Feature headshots of speakers to add a more human element. Feature their bios on a separate page or in an expandable format to give them a little more exposure and more incentive to promote the event.
Include social network sharing to make it easier for participants to market your summit for you.
Create a signup form and a button to register and place it at the top, middle, and bottom of the registration page.
Consider using single sign on options for the registrant to register using their Facebook, Google or Microsoft accounts to simplify the process of registering and data provision.
Explain the bonuses and extra benefits of the virtual summit, such as free downloads or a members-only community.
Such giveaways and bonuses are often used to promote a summit, and should be highlighted to drive registrations. For example, perhaps you are:
- Forming a social group after the summit to help summit participants continue engaging with each other in a community.
- Offering a cloud-based drive containing all the speaker presentations.
- Giving participants early access or discounts to future virtual summits.
- Providing an all-access pass.
If the virtual summit is being promoted, supported or sponsored by third parties, include anything you’ve agreed upon in your sponsorship or promotional contracts with these third parties. That may include:
- Their name
- Their logo
- A link to their website.