CXL Marketing Playbooks

Run a virtual summit

All-access step-by-step playbooks Event

marketing, event, hub, virtual-summit

CXL (CXL Playbooks) March 23, 2022, 11:23pm #1

40 Playbooks

Deliver a virtual summit with emails and communities Event

Deliver a fantastic attendee experience at your virtual summit.

Do a virtual summit encore Event

Increase revenue from your virtual summits and All-Access Pass memberships.

Nurture your leads post-virtual summit Event

Consistently generate revenue and build authority.

Promote your virtual summit before it begins Event

Start attracting attendees for your summit and get the mainstream media to talk about your event before you fully promote it.

Promote your virtual summit Event

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Promote your virtual summit before it begins v2 Event

Increase summit awareness and registration.

Virtual summit Funnel strategy Event

7 Playbooks https://community.cxl.com/t/1561 https://community.cxl.com/t/1381 https://community.cxl.com/t/1421 https://community.cxl.com/t/1624 https://community.cxl.com/t/1623 https://community.cxl.com/t/1361 https://community.cxl.com/t/1764

Set up affiliate marketing for a virtual summit Event

Expand the reach and increase the revenue of your virtual summit.

Create an all-access page for a virtual summit Event

Generate more revenue from your virtual summit.

Build a membership area for a virtual summit Event

Deliver content and bonuses to attendees who subscribed to your membership area.

Create a one-time offer page for a virtual summit Event

Increase All-Access Pass sales for attendees signing up for free summit tickets

Collect payments for a virtual summit Event

Collect payments from your sponsors and All-Access Pass sales for your virtual summit.

Create a registration page for a virtual summit Event

Generate opt-ins for your virtual summit.

Create a registration page for a virtual summit v2 Event

Increase registrations and ease of registering for your online event.

Host a virtual summit Event

Improve your business’s visibility and build authority in your industry.

Virtual summit influencer strategy Event

5 Playbooks https://community.cxl.com/t/1331 https://community.cxl.com/t/1324 https://community.cxl.com/t/1622 https://community.cxl.com/t/1525 https://community.cxl.com/t/1498

Identify influencers for a virtual summit Event

Find and connect with influencers to speak at your event.

Build influencer relationships for a virtual summit Event

Build authentic relationships with influencers and add value to them before inviting them as a speaker onto your virtual summit.

Build a speaker line-up for a virtual summit Event

Cater to the needs of your attendees and increase the chances your summit will be successful.

Educate speakers about a virtual summit Event

Build deeper relationships with your summit speakers by making it a pleasant experience for them to be involved with your summit.

Onboard speakers for a virtual summit Event

Give your summit speakers all the information they need to feel encouraged, promote your summit, and deliver an engaging session.

Post virtual-summit strategy Event

5 Playbooks https://community.cxl.com/t/1413 https://community.cxl.com/t/1799 https://community.cxl.com/t/1340 https://community.cxl.com/t/1383 https://community.cxl.com/t/1363

Repurpose virtual summit content Event

Take advantage of virtual summit sessions for years after they have ended.

Repurpose virtual summit content Event

Improve summit ROI.

Create evergreen virtual summits Event

Generate opt-ins and sales on autopilot using content you’ve already created.

Leverage virtual summit partnerships Event

Form long-term, mutually rewarding partnerships.

Generate revenue post-virtual summit Event

Keep generating revenue post-virtual summit.

Virtual summit session strategy Event

4 Playbooks https://community.cxl.com/t/1379 https://community.cxl.com/t/1346 https://community.cxl.com/t/1362 https://community.cxl.com/t/1412

Conduct virtual summit interviews Event

Conduct engaging and valuable interviews that stand out against the masses.

Prepare for recording great virtual summit sessions Event

Create great speaker sessions for your event that resonate with your attendees.

Set up a recording studio for a virtual summit Event

Increase the perceived value of your summit sessions by using the appropriate camera, lens, audio, and lighting.

Edit and upload your virtual summit videos Event

Give your virtual summit a professional feel and dramatically enhance the attendees’ experiences.

Create a virtual summit strategy Event

6 Playbooks https://community.cxl.com/t/1341 https://community.cxl.com/t/1325 https://community.cxl.com/t/1332 https://community.cxl.com/t/1326 https://community.cxl.com/t/1306 https://community.cxl.com/t/1323

Research your competition for a virtual summit Event

Take advantage of the lessons other event hosts learned and get your event to stand out in the market.

Define your customer avatars for a virtual summit Event

Identify your ideal virtual summit customers.

Craft your virtual summit offer Event

Craft an irresistible offer to monetize your virtual summit.

Position your virtual summit Event

Make your virtual summit stand out from the crowd.

Set a profitable theme for a virtual summit Event

Find your niche and set the right topics to drive opt-ins and sales to your event.

Clarify why you need a virtual summit Event

Clarify your motivation and desired outcomes to prepare yourself for the challenges that come with hosting a virtual summit.

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