Run a virtual summit

[CXL (CXL Playbooks)]

40 Playbooks

Deliver a virtual summit with emails and communities

Deliver a fantastic attendee experience at your virtual summit.

Do a virtual summit encore

Increase revenue from your virtual summits and All-Access Pass memberships.

Nurture your leads post-virtual summit

Consistently generate revenue and build authority.

Promote your virtual summit before it begins

Start attracting attendees for your summit and get the mainstream media to talk about your event before you fully promote it.

Promote your virtual summit

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Promote your virtual summit before it begins v2

Increase summit awareness and registration.

Virtual summit Funnel strategy

7 Playbooks

Set up affiliate marketing for a virtual summit

Expand the reach and increase the revenue of your virtual summit.

Create an all-access page for a virtual summit

Generate more revenue from your virtual summit.

Build a membership area for a virtual summit

Deliver content and bonuses to attendees who subscribed to your membership area.

Create a one-time offer page for a virtual summit

Increase All-Access Pass sales for attendees signing up for free summit tickets

Collect payments for a virtual summit

Collect payments from your sponsors and All-Access Pass sales for your virtual summit.

Create a registration page for a virtual summit

Generate opt-ins for your virtual summit.

Create a registration page for a virtual summit v2

Increase registrations and ease of registering for your online event.

Host a virtual summit

Improve your business’s visibility and build authority in your industry.

Virtual summit influencer strategy

5 Playbooks

Identify influencers for a virtual summit

Find and connect with influencers to speak at your event.

Build influencer relationships for a virtual summit

Build authentic relationships with influencers and add value to them before inviting them as a speaker onto your virtual summit.

Build a speaker line-up for a virtual summit

Cater to the needs of your attendees and increase the chances your summit will be successful.

Educate speakers about a virtual summit

Build deeper relationships with your summit speakers by making it a pleasant experience for them to be involved with your summit.

Onboard speakers for a virtual summit

Give your summit speakers all the information they need to feel encouraged, promote your summit, and deliver an engaging session.

Post virtual-summit strategy

5 Playbooks

Repurpose virtual summit content

Take advantage of virtual summit sessions for years after they have ended.

Repurpose virtual summit content

Improve summit ROI.

Create evergreen virtual summits

Generate opt-ins and sales on autopilot using content you’ve already created.

Leverage virtual summit partnerships

Form long-term, mutually rewarding partnerships.

Generate revenue post-virtual summit

Keep generating revenue post-virtual summit.

Virtual summit session strategy

4 Playbooks

Conduct virtual summit interviews

Conduct engaging and valuable interviews that stand out against the masses.

Prepare for recording great virtual summit sessions

Create great speaker sessions for your event that resonate with your attendees.

Set up a recording studio for a virtual summit

Increase the perceived value of your summit sessions by using the appropriate camera, lens, audio, and lighting.

Edit and upload your virtual summit videos

Give your virtual summit a professional feel and dramatically enhance the attendees’ experiences.

Create a virtual summit strategy

6 Playbooks

Research your competition for a virtual summit

Take advantage of the lessons other event hosts learned and get your event to stand out in the market.

Define your customer avatars for a virtual summit

Identify your ideal virtual summit customers.

Craft your virtual summit offer

Craft an irresistible offer to monetize your virtual summit.

Position your virtual summit

Make your virtual summit stand out from the crowd.

Set a profitable theme for a virtual summit

Find your niche and set the right topics to drive opt-ins and sales to your event.

Clarify why you need a virtual summit

Clarify your motivation and desired outcomes to prepare yourself for the challenges that come with hosting a virtual summit.