jan_koch
(Jan Koch)
March 24, 2022, 3:37pm
1
Read more about Jan Koch
About Jan Koch
Jan Koch specializes in list building, virtual events, email marketing, and email marketing strategy.
He helps creators and freelancers increase revenue, run more effective businesses, and build wealth. He gained years of experience as a freelancer for years before turning to content marketing and virtual summits to scale his coaching business.
Jan is the author of the book ‘The Virtual Summit Mastery Method ’ - Teaching readers how to host virtual events and grow their audience, influence, and revenue The book reveals a tried and tested process that helped VSM students bring together tens of thousands of attendees at their online events and is ideal for authors, coaches, bloggers, developers, entrepreneurs, and side-hustlers.
Contributions to Playbook community
Involved as - CXL Blog Author, Writer
30 Playbooks
Delivery
Deliver a fantastic attendee experience at your virtual summit.
Increase revenue from your virtual summits and All-Access Pass memberships.
Improve your business’s visibility and build authority in your industry.
Consistently generate revenue and build authority.
Start attracting attendees for your summit and get the mainstream media to talk about your event before you fully promote it.
Funnel
Deliver content and bonuses to attendees who subscribed to your membership area.
Collect payments from your sponsors and All-Access Pass sales for your virtual summit.
Generate opt-ins for your virtual summit.
Generate more revenue from your virtual summit.
Increase All-Access Pass sales for attendees signing up for free summit tickets
Expand the reach and increase the revenue of your virtual summit.
Influencer
Cater to the needs of your attendees and increase the chances your summit will be successful.
Build authentic relationships with influencers and add value to them before inviting them as a speaker onto your virtual summit.
Build deeper relationships with your summit speakers by making it a pleasant experience for them to be involved with your summit.
Find and connect with influencers to speak at your event.
Give your summit speakers all the information they need to feel encouraged, promote your summit, and deliver an engaging session.
Post Summit
Generate opt-ins and sales on autopilot using content you’ve already created.
Keep generating revenue post-virtual summit.
Form long-term, mutually rewarding partnerships.
Take advantage of virtual summit sessions for years after they have ended.
Session
Conduct engaging and valuable interviews that stand out against the masses.
Give your virtual summit a professional feel and dramatically enhance the attendees’ experiences.
Create great speaker sessions for your event that resonate with your attendees.
Increase the perceived value of your summit sessions by using the appropriate camera, lens, audio, and lighting.
Strategy
Clarify your motivation and desired outcomes to prepare yourself for the challenges that come with hosting a virtual summit.
Craft an irresistible offer to monetize your virtual summit.
Identify your ideal virtual summit customers.
Make your virtual summit stand out from the crowd.
Take advantage of the lessons other event hosts learned and get your event to stand out in the market.
Find your niche and set the right topics to drive opt-ins and sales to your event.
Last edited by @hesh_fekry 2023-11-14T10:09:04Z