Hey Wayne,
Thanks for the context helps a lot.
I don’t think chopping a video is necessarily a bad idea. If each segment is then by itself useful and has clear value and a call to action.
Helpful resources
Whilst these playbooks talk about TikTok and different lengths of video some of the strategic steps in there may give you ideas on how to edit or chop the video.
at CXL we use PAS framework for a lot of our content. Problem, Agitation, Solution and add a CTA.
Maybe you can augment the video with text, overlays or something to get to a value video edit. Using a tool like Canva makes that very easy.
Its quite difficult to make a concrete assessment without seeing the actual video.
If you prefer feel free to DM me or post it here and we can get some advice?