Effectively explain to your prospects why they should choose your company over another.
Write a sentence that explains a common problem faced by your prospects, outlines current available solutions, and points to their flaws.
For example, if you’re a software solution for booking appointments, you could write about the frustrations of someone wasting time going back and forth over email to find a suitable time to meet.
For example, you could cover the limitations of other pieces of software: not human enough, they make mistakes, etc.
Write down 2–3 compelling arguments that show how your company differs from others and highlight the benefits of using your solution.
For example, if your rivals’ software is too clunky, show how streamlined and intuitive your software is.
For example, include a Sign up or Start a trial link.
Simplify and de-jargon your script by using a tool like the Hemingway Editor.
Your script needs to be easy to understand as possible.
The ideal length of an explainer video is between 90 and 120 seconds.
After an edit, set a timer again to check if your script is the right length.