Business Benefits
Increase brand awareness, promotion, and audience engagement.
Increase brand awareness, promotion, and audience engagement.
Should you also reference your own strategic goals and use them to drive your trend research and concepts?
Let’s be honest, finding resources on best practice is only a Google away. I think the bigger issue is giving staff the time to learn this stuff. Everybody is so busy with business as usual, that they don’t have time to stay up-to-date.
Absolutely! There is no point of jumping on the latest trend if it is not aligned with your brand and strategic aims.