Optimize your ROI.
Calculate your cost per lead as a function of total marketing spend, and total leads generated from marketing.
Calculate channel-specific CPL as a function of marketing spend and leads generated on each channel.
Calculate your revenue per lead based on the estimated revenue each customer generates and your lead-to-customer conversion rate.
Re-evaluate your CPL at least once per quarter to measure trends and adjust your marketing tactics as needed.
Last edited by @hesh_fekry 2023-11-14T15:10:28Z