Analyze your cost per lead

Business Benefits

Optimize your ROI.

Calculate your cost per lead as a function of total marketing spend, and total leads generated from marketing.

Compare your cost per lead with the average CPL in your industry.

Calculate channel-specific CPL as a function of marketing spend and leads generated on each channel.

Calculate your revenue per lead based on the estimated revenue each customer generates and your lead-to-customer conversion rate.

Compare your cost and revenue per lead to determine positive or negative ROI.

Compare channel-specific CPL against both each other and your overarching CPL.

Re-evaluate your CPL at least once per quarter to measure trends and adjust your marketing tactics as needed.

Last edited by @hesh_fekry 2023-11-14T15:10:28Z