Use social proof to persuade customers

Contributors

@andreea-macoveiciuc-content-expert


Business Benefits

Generate more exposure and gain the trust of your customers.


Create a social media strategy by researching your existing customer base and focusing on 2-3 channels.

If your business model is B2B, focus on channels such as LinkedIn and Twitter. If your business model is ecommerce, use channels such as Facebook, Twitter, and Instagram.

Meet up with your marketing team to brainstorm ideas your audience is interested in and create a social media plan.

Plan out your content, the dates on which each will be published, and when people will be on hand to respond to your audience. Include authoritative, informative content if you need to portray your brand as a leader in the industry. For example, create and share articles on LinkedIn that talk about your industry and offer useful insights that your followers can use.

Create infographics and bite-sized content that can be easily consumed and shared.

Add your brand name as a watermark on infographics to increase awareness and brand recognition.

Encourage your customers to leave a review on your website or a third-party website in exchange for a reward such as a discount or free product.

Nudge them with a Leave a Review pop-up at the bottom of their screen on your website.

Add 2-3 reviews on your landing page or homepage that showcase your brand’s strongest traits.

Always use the reviewer’s full name and, if possible, their photo.

Set up a social media ad campaign to generate organic likes and followers as well as increasing brand recognition and trust.

Use customer reviews, testimonials or quotes from happy clients as imagery for the campaign.

Create live Q&A sessions on video or audio, hosted by an expert in the field.

Invite someone influential from your industry to talk about the topic and increase the shareability of your content.

Highlight positive reviews or comments from authority figures in the industry to boost reputation and trust.

Display these on your homepage, product pages, lead gen pages and blog articles, when relevant.