Use videos for conversion

[CXL (CXL Playbooks)]

21 Playbooks

Use videos at bottom of the funnel

3 Playbooks https://community.cxl.com/t/926 https://community.cxl.com/t/1530 https://community.cxl.com/t/1614

Create a video for the bottom of the funnel

Persuade your leads to commit to a purchase.

Create FAQ videos for bottom of the funnel

Decrease customer hesitation and improve your conversion rate.

Create customer thank you videos for the bottom of the funnel

Make your customers feel appreciated and create repeat customers and brand ambassadors.

Use videos at middle of the funnel

5 Playbooks https://community.cxl.com/t/925 https://community.cxl.com/t/144 https://community.cxl.com/t/1731 https://community.cxl.com/t/1726 https://community.cxl.com/t/1698

Create a video for the middle of the funnel

Convert visitors into leads for your business.

Use video marketing for B2B lead generation

Improve movement through the top and middle of your sales funnel and turn your site into a destination.

Create product or service videos for the middle of the funnel

Nurture leads and increase conversions.

Create case study or testimonial videos for the middle of the funnel

Educate visitors, help them evaluate your offering, and push them to the bottom of your funnel.

Create About Us or culture videos for the middle of the funnel

Encourage leads down your sales funnel.

Use videos at top of the funnel

5 Playbooks https://community.cxl.com/t/888 https://community.cxl.com/t/1717 https://community.cxl.com/t/1697 https://community.cxl.com/t/1707 https://community.cxl.com/t/1711

Create a video for the top of the funnel

Attract new customers at the top of your sales funnel.

Create a brand film for the top of the funnel

Increase brand awareness.

Create educational and how-to videos for the top of the funnel

Build brand trust, authority, and awareness.

Create a video documentary for the top of the funnel

Build brand trust, credibility, and reach.

Create explainer videos or animations for the top of the funnel

Increase conversions and time on your website.

Optimize your videos

3 Playbooks https://community.cxl.com/t/328 https://community.cxl.com/t/535 https://community.cxl.com/t/340

Optimize videos for traffic

Increase the exposure of your videos across multiple platforms.

Optimize videos for conversions

Improve your video’s quality, discoverability, and accessibility to increase conversions.

Optimize videos for traffic and branding

Increase the exposure of your videos across multiple platforms.