Use urgency to increase sales

Contributors

@andreea-macoveiciuc-content-expert


Business Benefits

Boost your online sales and increase conversion rates.


Use words like “now” and “today” to in your headlines, to nudge readers to take action.

What words you use are highly dependent on context. If you use WordPress, use the Title Experiments plugin to A/B test headline and let science determine the best option for you.

Imply urgency in your transaction-based calls-to-action.

For example, MusicLawContracts.com saw a 147% increase in conversions when they added a bit of extra urgency and changed their call-to-action from “download this contract” to “download this contract now” and added a limited-offer sign with a countdown timer next to it.

Add stock urgency to advise users that they might miss out if they don’t act soon.

For example, Booking.com shows multiple instances of stock urgency on its search results and individual booking pages, all suggesting that a hotel room won’t be available for long.

Use countdown timers to add time-based urgency and encourage users to take action.

For example, eBay depends on adding timers to listings to drive their conversions:

Use contrasting colors in important information like current stock, time remaining, and call-to-action buttons to imply the need to pay attention and act quickly.

Test different colors to find out which has the biggest impact on your conversion rate.