Boost your online sales and increase conversion rates.
What words you use are highly dependent on context. If you use WordPress, use the Title Experiments plugin to A/B test headline and let science determine the best option for you.
For example, MusicLawContracts.com saw a 147% increase in conversions when they added a bit of extra urgency and changed their call-to-action from “download this contract” to “download this contract now” and added a limited-offer sign with a countdown timer next to it.
For example, Booking.com shows multiple instances of stock urgency on its search results and individual booking pages, all suggesting that a hotel room won’t be available for long.
For example, eBay depends on adding timers to listings to drive their conversions:
Use contrasting colors in important information like current stock, time remaining, and call-to-action buttons to imply the need to pay attention and act quickly.
Test different colors to find out which has the biggest impact on your conversion rate.