Improve your conversion rate by making your calls to action clearer and easier to see.
BMI, a leading UK airline, increased their conversion rate by 2.5 percent by adding a red background behind their message Hurry! Only XX seats left.
Performable changed its CTA button from green to red and got a 21% increase in conversions.
TextMagic changed their button text from Buy SMS Credits to View SMS Prices, and saw a 37.6% improvement in conversions.
Nature Air added a contextual call to action within their content and witnessed a whopping 591% increase in conversions, from 3% to 19%. Easy-to-find and clear calls to action do work.
For example, Follow me on Twitter rather than, I’m on Twitter. Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers.
Place your CTAs on the left if your website is in a language like English, that uses a left-to-right script.
Less Accounting test showed that a layout with calls-to-action on the left hand side worked better than a reverse layout.
SAP BusinessObjects turned their regular blue link into a big button, and improved conversions by 32.5%.
Don’t try to sell too quickly as this can end up putting people off. One company removed the sign-up call to action from the top of the homepage, and sign-ups increased 350%.
Email marketing software GetResponse displayed a “Free trial” button instead of “Buy now”, and increased trial signups by 158% while not decreasing paid signups.