Use psychology to boost sales

[CXL (CXL Playbooks)]

9 Playbooks

Use subconscious marketing to boost sales

Improve sales revenue by leaving consumers with a positive sense of your brand.

Make your brand likable to increase sales

Build customer loyalty and affinity.

Use the serial position effect to drive sales

Boost sales by influencing the recall, behavior, and preference of your clients through deliberate product and message order. 

Reduce barriers to first purchase

Improve rapport with first-time customers, harvest emails and drive sales.

Sell to impulse buyers

Increase sales by encouraging impulse buys.

Use scarcity to increase sales

Make your products more appealing to customers and convince them to convert.

Use free offers to increase conversions

Increase trials, future sales and long-term profitability.

Use urgency to increase sales

Boost your online sales and increase conversion rates.

Use psychology in ecommerce product pages

Increase your conversion rate with emotional appeals.