Increase trials, future sales and long-term profitability.
Distribute free samples of your products to build good will and improve the chances of customers later purchasing items they might not have tried.
For example, retailers like Costco have boosted sales by as much as 2,000% through free sampling.
For example, when people were asked to choose between a free Hershey’s Kiss and a dramatically discounted Lindt truffle (14 cents), most picked the free item.
For example, this visual from an article by Atlantic shows a greater percentage of samplers subsequently buying items available for sampling compared to non-samplers.
For example, on National Donut Day, Dunkin’ Donuts offers a free donut if you purchase a beverage.
For example, when Corcentric changed their CTA copy from Get a Demo to Free Demo, they witnessed a 99.42% increase in the click-through rate.
Another example, GetResponse added a Free Trial button right next to the Buy Now button and witnessed a 158% increase in trial sign-ups.
For example, NuFace’s average order value increased by 7.32% when they offered free shipping.