Tim Wilson - Presentations and Data visualization

[tim_wilson]

About Tim Wilson

Passionate about data and analytics – assisting marketers in determining the most useful questions to ask of the data, as well as digging into the data to provide meaningful answers.

Specialties: Digital analytics, R, performance measurement, digital marketing, data visualization

• The co-founder, coordinator, and emcee of Web Analytics Wednesdays in Columbus that draw 50-60 attendees monthly

• The co-creator of dartistics.com – a free site dedicated to helping digital analysts learn to put R and statistics to work with their data

• The co-founder and co-host of the Digital Analytics Power Hour podcast – the digital analytics industry’s top-rated explicit podcast

• A speaker at a range of industry conferences and events, including eMetrics, ACCELERATE, DAA Symposia, MeasureCamp, and Superweek

Contributions to playbook community

Involved as - Writer, CXL Instructor

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12 Playbooks on Data visualisation and Presentation

Preparing a story

Establish the narrative and flow for a data story

Develop a logical and compelling flow for a data story to ensure your audience will find it engaging, memorable, and actionable.

Identify the audience and goal for a data story

Create more effective presentations tailored to a core audience and outcome.

Creating presentations

Increase slide impact by reducing the cognitive load

Improve the clarity and impact of your presentation.

Use imagery in a slide effectively

Incorporate images in a presentation to seamlessly reinforce your message.

Rehearse a presentation to achieve maximum impact

Deliver a clear and effective presentation to your audience.

Visualization techniques

Increase chart readability by reducing its cognitive load

Improve the effectiveness of a data visualization by making it easier for your audience to focus on the relevant information.

Design an Effective Performance Measurement Dashboard

Provide stakeholders with an at-a-glance view of how a campaign, channel, or initiative is performing.

Use text as a data visualization

Increase the impact of key metrics and other singular data values.

Create an effective bar chart

Create a bar chart that is easy to interpret, polished, and impactful.

Create an effective scatterplot

Clearly show the strength of the relationship between two metrics for which multiple data points are available.

Create an effective line chart

Create a line chart that is readily interpretable and impactful.

Create an effective heatmap table

Find patterns in a metric using a simple visualization.

Last edited by @hesh_fekry 2023-11-14T10:45:36Z