Leads campaign measurement, insights, and strategic analytics projects primarily using Social Media data in APAC for Google's consumer marketing in Social Lab.
Contributions to playbook community
Involved as - Writer, CXL Instructor, Expert
Check out Siims course Data-driven influencer marketing
15 Playbooks - End-to-End Influencer marketing
Create a set of guiding questions to help you evaluate if influencer marketing is the right choice for your brand.
Stay on brand and achieve growth through social media.
Build rapport with existing customers and find new ones.
Improve your content marketing strategy with insights from influencers in your industry.
Build more effective ad creatives across all marketing channels.
Optimize your influencer marketing spend.
Help the marketing team, agencies and influencers all get on the same page.
Minimize brand risk when working with influencers.
Use data-driven influencer discovery to find the best potential candidates.
Minimize brand risk and maximize campaign results.
Increase sales by being true to your brand and adopting a user-generated look and feel for your content.
Amplify your influencer’s content to achieve your reach and frequency objectives.
Prove the value of influencer marketing to your brand and business.
Achieve greater and long-term effectiveness with your influencer marketing.
Present your campaign results with confidence and demonstrate the value of influencer marketing.
Last edited by @hesh_fekry 2023-11-14T10:44:31Z
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