End to End Influencer marketing

[CXL (CXL Playbooks)]

15 Playbooks

1. Decide if influencer marketing is right for your brand

Create a set of guiding questions to help you evaluate if influencer marketing is the right choice for your brand.

2. Define the role of Social Media in your marketing mix

Stay on brand and achieve growth through social media.

3. Identify which social media platform to focus on

Build rapport with existing customers and find new ones.

4. Get campaign inspiration from social media influencers

Improve your content marketing strategy with insights from influencers in your industry.

5. Identify a strong human insight

Build more effective ad creatives across all marketing channels.

6. Create a budget for your influencer campaign

Optimize your influencer marketing spend.

7. Create an influencer campaign brief

Help the marketing team, agencies and influencers all get on the same page.

8. Ensure compliance when doing influencer marketing

Minimize brand risk when working with influencers.

9. Identify social media influencers using a SaaS tool

Use data-driven influencer discovery to find the best potential candidates.

10. Choose the right influencers for your campaign

Minimize brand risk and maximize campaign results.

11. Make sure your content looks authentic

Increase sales by being true to your brand and adopting a user-generated look and feel for your content.

12. Achieve reach with influencer content on Facebook & Instagram

Amplify your influencer’s content to achieve your reach and frequency objectives.

13. Measure the effectiveness of your influencer marketing

Prove the value of influencer marketing to your brand and business.

14. Develop long-term influencer relationships

Achieve greater and long-term effectiveness with your influencer marketing.

15. Summarize and present your Influencer results

Present your campaign results with confidence and demonstrate the value of influencer marketing.