Set Up marketing automation

[CXL (CXL Playbooks)]

20 Playbooks

Set up marketing automation data acquisition

6 Playbooks https://community.cxl.com/t/817 https://community.cxl.com/t/974 https://community.cxl.com/t/878 https://community.cxl.com/t/903 https://community.cxl.com/t/905 https://community.cxl.com/t/875

Set up behavior segments and tags on messaging services

Target users based on engagement, purchase activity, and other user behavior to improve marketing performance

Connect custom conversions in ecommerce using automation

Track user journeys through their purchase process on your website and improve conversions at each step.

Setup Custom Audiences on Facebook

Improve ROI and RoAS by targeting ads to custom audiences.

Set up custom audiences in Google Ads

Remarket to custom audiences in Google Ads to improve ROI and RoAS.

Set up custom audiences on LinkedIn

Improve ROI and RoAS by retargeting ads to Matched Audiences on LinkedIn.

Setup custom tracking events on a website

Target users with automated marketing based on their behaviors on your website.

Set up marketing automation lead acquisition

2 Playbooks https://community.cxl.com/t/557 https://community.cxl.com/t/555

Set up subscriber opt-in tools on website

Acquire new subscribers, grow your email list, and build new pipelines for your business.

Set up a subscriber preferences management page

Improve customer experience, engagement, and retention.

Set up marketing automation reporting & analytics

6 Playbooks https://community.cxl.com/t/587 https://community.cxl.com/t/919 https://community.cxl.com/t/578 https://community.cxl.com/t/929 https://community.cxl.com/t/589 https://community.cxl.com/t/585

Connect ecommerce store with analytics software

Track a user’s buying journey and gain insights into the performance of each step in the funnel.

Set up default audiences in tracking tools

Understand your users’ behavior better by collecting data and generating reports based on custom audience behavior.

Connect Facebook Pixel with Google Tag Manager

Target site visitors on Facebook and improve your conversion rates by audience remarketing.

Connect Google Remarketing Pixel with Google Tag Manager

Transfer website and user for remarketing by using embedded Tag Manager.

Connect Hotjar with Google Tag Manager

Learn how users engage with your site, track behavior in segments, identify website issues and improve visitor experience.

Connect LinkedIn insights tag with Google Tag Manager

Target your site visitors on LinkedIn and improve your conversion rates by audience remarketing.

Set up marketing automation audience segmentation

2 Playbooks https://community.cxl.com/t/809 https://community.cxl.com/t/630

Setup demographic segments

Target specific users through your marketing automation software.

Set up a naming convention for audience segmentation

Automate your audience segmentation for maximum efficiency and minimal waste of time and effort.