Set up marketing automation data acquisition

[CXL (CXL Playbooks)]

6 Playbooks

Set up behavior segments and tags on messaging services

Target users based on engagement, purchase activity, and other user behavior to improve marketing performance

Connect custom conversions in ecommerce using automation

Track user journeys through their purchase process on your website and improve conversions at each step.

Setup Custom Audiences on Facebook

Improve ROI and RoAS by targeting ads to custom audiences.

Set up custom audiences in Google Ads

Remarket to custom audiences in Google Ads to improve ROI and RoAS.

Set up custom audiences on LinkedIn

Improve ROI and RoAS by retargeting ads to Matched Audiences on LinkedIn.

Setup custom tracking events on a website

Target users with automated marketing based on their behaviors on your website.