Set up an email

[CXL (CXL Playbooks)]

14 Playbooks

Ensure email CAN-SPAM compliance

Create promotional emails that reduce your legal liabilities and honor recipient rights.

Create effective CTAs

Create effective CTAs to generate more conversions on your website.

Comply with GDPR and set up double opt-in

Ensure you are compliant with all email marketing GDPR rules to avoid legal complications.

Personalize your emails using variable tags

Understand how to use and insert variable content tags into your email marketing for better personalization and engagement. 

Set up your reply-to email

Enhance user engagement, support your customer service team, and trigger critical data for marketing metrics. 

Pick your sender name

Boost email open rates, increase clicks, and avoid triggering spam filters.

Warm-up a new IP address

Ensure a good senders reputation for email marketing.

Create email marketing templates

4 Playbooks https://community.cxl.com/t/802 https://community.cxl.com/t/741 https://community.cxl.com/t/755 https://community.cxl.com/t/1083

Set up your email template

Create a basic email template that will render correctly across devices in order to showcase your products or services.

Create a two column email template

Setup a split column email in order to display relevant pieces of content alongside each other, optimizing these columns in order to render correctly.

Create a three-column email template

Display more relevant email content together in columns and optimize these columns in order to render correctly.

Redesign your emails for today’s inbox

Improve read rates and engagement using mobile-friendly, skimmable, and media-rich emails.

Spam test your email content

Ensure emails reach target inboxes.