Distribute emails

[CXL]

9 Playbooks

Create an email marketing plan / calendar

Increase time for proofing and quality assurance testing.

Email Deliverability

4 Playbooks Last edited by @hesh_fekry 2023-11-14T15:20:46Z (UTC)

Improve deliverability of marketing emails

Prevent deliverability issues, such as being caught in spam filters, prior to sending marketing emails.

Optimize your emails for deliverability

Build a good sender’s reputation, resulting in better inbox placement.

Segment lists to improve deliverability

Increase your sender reputation by increasing user taken action like, opens, clicks, and shares, through targeted content. Use suppression segments to remove unengaged contacts who may have a negative effect on your KPI’s and therefore deliverability.

Use unsubscribe tactics to improve deliverability

Improve your list health and increase deliverability rates.

Get your emails into a user's primary inbox

Increase open rates and reach.

Improve your domain reputation

Improve email deliverability, avoid spam folders, and improve email ROI.

Last edited by @hesh_fekry 2023-11-14T10:55:42Z