Chris Burger - Email marketing setup

[chris_burger]

6 Playbooks

Comply with GDPR and set up double opt-in

Ensure you are compliant with all email marketing GDPR rules to avoid legal complications.

Personalize your emails using variable tags

Understand how to use and insert variable content tags into your email marketing for better personalization and engagement. 

Warm-up a new IP address

Ensure a good senders reputation for email marketing.

Set up your email template

Create a basic email template that will render correctly across devices in order to showcase your products or services.

Create a two column email template

Setup a split column email in order to display relevant pieces of content alongside each other, optimizing these columns in order to render correctly.

Create a three-column email template

Display more relevant email content together in columns and optimize these columns in order to render correctly.