Create a virtual summit strategy

[CXL (CXL Playbooks)]

6 Playbooks

Research your competition for a virtual summit

Take advantage of the lessons other event hosts learned and get your event to stand out in the market.

Define your customer avatars for a virtual summit

Identify your ideal virtual summit customers.

Craft your virtual summit offer

Craft an irresistible offer to monetize your virtual summit.

Position your virtual summit

Make your virtual summit stand out from the crowd.

Set a profitable theme for a virtual summit

Find your niche and set the right topics to drive opt-ins and sales to your event.

Clarify why you need a virtual summit

Clarify your motivation and desired outcomes to prepare yourself for the challenges that come with hosting a virtual summit.