Remove internal hits on GA

Business Benefits

Exclude internal visits to the website to base your decisions only on real customer data.


Find out your current IP address by searching my IP address on Google.

In Google Analytics, go to Admin > Filters > Add Filter.

Create a filter based on the IP you want to exclude. In most cases, a regular IP filter will work fine.

Make sure to write a filter name that you will be able to understand later on. For example, describe exactly what you are filtering.

This example used a simple IP filter. Filter type - Predefined? Exclude? traffic from the IP addresses? that are equal to? IP address. This will work for most use cases.

Click apply, and you won’t record visits from this IP address.