Use attribution in analytics

[CXL]

6 Playbooks

Remove internal hits on GA

Exclude internal visits to the website to base your decisions only on real customer data.

Handle cross-device attribution

Better understand multi-device client behavior to create targeted user experiences and increase conversions.

Customize attribution models in GA

Improve sales and conversions on your website.

Build an attribution model with BigQuery ML

Build attribution models tailored to fit your business and domain area.

Create a multichannel attribution model

Analyze multichannel purchasing behavior.  

Set up revenue attribution in GA

Use different attribution models to better understand the role of all traffic sources and improve your strategy.

Last edited by @hesh_fekry 2023-11-14T12:30:59Z