If you want to optimize your conversion rate, you’ll need solid data to work from. Understanding your audience’s perceptions, behaviors, motivations, and anxieties can help you to build a more welcoming, more persuasive website.
You can use different research methods depending on the information that you most need to know:
- Use surveys to learn who your audience is and create user personas.
- Use UX benchmarking to learn about audience perceptions.
- Use user testing and passive feedback to learn about user behavior.
- Use active surveys and polls to learn about user motivation and goals.
- Use intercept and thank you page polls to learn about fears, uncertainties, and doubts.
Without goals, you risk drowning in data and making decisions that don’t lead to improvements.
Select the best fit mental models, research methods, tools, research questions, goals, and experiments for your voice of customer research.
Pinpoint the type of personas that you need to answer your organization’s questions, and build them out.
Use narrow-focus user polls to discover concerns and anxieties that are blocking people from completing a desired action.
Code and categorize the data that you gathered and analyze to develop insights that you can use for testing.
Last edited by @hesh_fekry 2023-11-14T10:08:43Z