Optimize navigation on product page

Contributors

@andreea-macoveiciuc-content-expert


Business Benefits

Improve user experience and increase conversions by optimizing your product pages for easy navigation.


Use breadcrumb navigation on product pages to show users their location on your website and give them a way to return to the pages they came from.

A typical example of a breadcrumb trail for a pet store would be Home > Dogs > Food > Dry Food. This allows users to see their navigation path and easily make their way back to a previous page.

Add breadcrumb trails near the top of the page, under your main navigation bar.

Use a smaller font size and a lighter color for your breadcrumb trail to ensure it doesn’t overshadow your main navigation bar.

Breadcrumbs trails should be secondary to navigation bars in the visual hierarchy.

Use hierarchy-based breadcrumb links on product pages.

  • Add the entire hierarchy path, starting with the parent category and leading through the subcategories to the product page.
  • For example, a breadcrumb trail for a clothing store could look like this: Women > Tops > Shirts > Flannel > Red Flannel Shirt.
  • The last link in every breadcrumb trail should always take users back to the most recently visited page, similar to a back to result page button.

Use the same breadcrumb trail format in the same location on every product page to deliver a consistent experience across your entire site.

Maintain the order of the pictures for products with multiple variations, such as different colors or sizes, when redirecting the user to the new page.

Display first the main product picture, followed by the variations in the same order as the original product. This creates the impression that the user is still on the first page he visited and contributes to a better experience.