Engage and convert your audience.
Review your target audience’s online habits and channel preferences.
Perform a competitive analysis on the channels your audience uses most.
Define your B2C ad goal and set a budget.
Research and set performance benchmarks for ads on the same channels in your industry.
Write and design creative that aligns with channel best practices and other audience touchpoints with your brand.
Create 3-4 ad variations to test against each other on each channel.
Launch your ads on a limited budget to test creative and audience parameters.
Review your ad performance after 1-2 weeks to measure initial audience response.
Optimize your ads based on the initial review and launch with your full budget.