Increase your brand visibility and conversions.
Define a goal for your YouTube campaign that fits into your larger digital marketing strategy.
Choose 2-3 YouTube ad formats that match your campaign goal.
Create different campaign segments for each ad format to test them against each other.
Choose or create a video that matches your ad type, authentically represents your brand, and grabs audience attention in the first 5 seconds.
Define your ad targeting based on your ideal customer demographics and affinities.
Add interactive elements to your video ad.
Create a title and description that matches your visual creative and prompts audience action.
Closely monitor your ad performance based on clicks, view-through rate, and average view duration.
Update your creative periodically to keep the campaign fresh for your audience.