Different content formats

Step-by-step playbooks Content

marketing, content, formats, hub, playbook

CXL (CXL Playbooks) March 23, 2022, 11:22pm 1

43 Playbooks

Create case studies Content

5 Playbooks

Write a powerful customer case study Content

Build brand credibility, generate leads, and help your prospective customers convert.

Write B2B case studies Content

Convert visitors into leads by delivering context with relevance, emotion, and credibility.

Write a B2B case study Content

Highlight your accomplishments and build social proof with case studies.

Write a case study Content

Influence potential customers’ purchase decisions.

Conduct interviews for a case study Content

Get the client information you need to create a compelling, comprehensive case study.

Use e-books in content marketing Content

3 Playbooks

Create an ebook Content

Boost brand credibility, build brand loyalty and generate sales.

Promote an ebook Content

Increase awareness and reach a wider audience.

Structure an ebook Content

Support your content strategy, offer valuable information to your audience, and generate leads.

Use infographics in content Content

3 Playbooks

Create an infographic Content

Reduce your bounce rate, improve engagement, and rank higher in search results, without hiring a designer.

Optimize infographics for SEO Content

Improve the visibility and traffic to your infographics.

Promote infographics Content

Get your infographic in front of more people in your target audience.

Use images in content Content

6 Playbooks

Create a quote GIF for a blog post in Canva Content

Improve engagement with your social media posts by including GIF images.

Add graphics to your content Content

Improve readability, add value, and increase time on-page.

Create charts for your content Content

Strengthen the effectiveness of content.

Find images for your content Content

Increase visual appeal and engagement.

Format your images Content

Engage users and improve visual aesthetics, site performance, and user experience.

Optimize images Content

Present a consistent brand image and make your website accessible and fast.

Create a podcast strategy Content

Get access to an engaged listener base with an in-house podcast.

Use ads in podcasts Content

Create new revenue streams.

Get equipment to start a podcast Content

Create, host and distribute your podcast.

Choose a format for your podcast Content

Build your listener base and position yourself as an authority.

Find a host or co-host for your podcast Content

Build an audience by finding an engaging and likeable host who compliments the brand you are attempting to promote.

Host a podcast Content

Share engaging content and expert knowledge with your audience to build lifelong relationships.

Monetize your podcast through sponsorship Content

Find podcast sponsors to generate revenue.

Edit your podcast during post-production Content

Take your raw podcast through the different stages of post-production editing, from planning to SEO.

Promote your podcast Content

Build a large, active listener base.

Use tripwire marketing Content

Develop the appropriate communication to improve your customer behavior.

Promote video content Content

Increase the number of views and boost conversions.

Find a guest for a webinar Content

Improve audience engagement and numbers.

Choose a topic for a webinar Content

Drive registrations and achieve business goals.

https://community.cxl.com/t/21

Create a webinar promotion strategy Content

Generate more leads for your post-webinar sales strategy.

Choose a theme for a webinar series Content

Engage audiences over time.

Create white papers Content

3 Playbooks

Promote a white paper Content

Generate high quality leads.

Do original research for a white paper Content

Engage readers, build leads, and trigger conversions.

Structure a white paper Content

Keeps readers engaged and drive desired conversions.

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