Different content formats

[CXL (CXL Playbooks)]

43 Playbooks

Create case studies

5 Playbooks

Write a powerful customer case study

Build brand credibility, generate leads, and help your prospective customers convert.

Write B2B case studies

Convert visitors into leads by delivering context with relevance, emotion, and credibility.

Write a B2B case study

Highlight your accomplishments and build social proof with case studies.

Write a case study

Influence potential customers’ purchase decisions. 

Conduct interviews for a case study

Get the client information you need to create a compelling, comprehensive case study.

Use e-books in content marketing

3 Playbooks

Create an ebook

Boost brand credibility, build brand loyalty and generate sales.

Promote an ebook

Increase awareness and reach a wider audience. 

Structure an ebook

Support your content strategy, offer valuable information to your audience, and generate leads.

Use infographics in content

3 Playbooks

Create an infographic

Reduce your bounce rate, improve engagement, and rank higher in search results, without hiring a designer.

Optimize infographics for SEO

Improve the visibility and traffic to your infographics. 

Promote infographics

Get your infographic in front of more people in your target audience. 

Use images in content

6 Playbooks

Create a quote GIF for a blog post in Canva

Improve engagement with your social media posts by including GIF images.

Add graphics to your content

Improve readability, add value, and increase time on-page.

Create charts for your content

Strengthen the effectiveness of content.

Find images for your content

Increase visual appeal and engagement.

Format your images

Engage users and improve visual aesthetics, site performance, and user experience.

Optimize images

Present a consistent brand image and make your website accessible and fast.

Create a podcast strategy

Get access to an engaged listener base with an in-house podcast.

Use ads in podcasts

Create new revenue streams.

Get equipment to start a podcast

Create, host and distribute your podcast.

Choose a format for your podcast

Build your listener base and position yourself as an authority.

Find a host or co-host for your podcast

Build an audience by finding an engaging and likeable host who compliments the brand you are attempting to promote.

Host a podcast

Share engaging content and expert knowledge with your audience to build lifelong relationships.

Monetize your podcast through sponsorship

Find podcast sponsors to generate revenue.

Edit your podcast during post-production

Take your raw podcast through the different stages of post-production editing, from planning to SEO.

Promote your podcast

Build a large, active listener base.

Use tripwire marketing

Develop the appropriate communication to improve your customer behavior.

Promote video content

Increase the number of views and boost conversions.

Find a guest for a webinar

Improve audience engagement and numbers.

Choose a topic for a webinar

Drive registrations and achieve business goals.

Choose topic for a webinar

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Create a webinar promotion strategy

Generate more leads for your post-webinar sales strategy.

Choose a theme for a webinar series

Engage audiences over time.

Create white papers

3 Playbooks

Promote a white paper

Generate high quality leads.

Do original research for a white paper

Engage readers, build leads, and trigger conversions.

Structure a white paper

Keeps readers engaged and drive desired conversions.