Create content for marketing

[CXL (CXL Playbooks)]

23 Playbooks

Write an effective advertorial

Provide value to your target audience while also selling your products/services.

Write a design brief for marketing content

Communicate with your design team on content creation projects, and prevent back-and-forth revisions later down the line.

Write sales-boosting content

Drive traffic and increase sales for your business.

How to edit Content

5 Playbooks

Edit content

Optimize the visual design and comprehensibility of your content.

Make developmental edits to content

Build consistent arguments, a coherent brand image, and ensure a strategic flow to content.

Proof content

Improve the readability of your content.

Create a social media style guide

Align your social media strategy to establish your brand’s objectives across all of your social media platforms.

Create a style guide for your content

Keep tone, voice, and messaging consistent throughout your content.

Create evergreen content

Get better rankings, create social engagement, and improve brand awareness and reputation

Add expert quotes to content

2 Playbooks

Use HARO to source expert quotes

Increase brand awareness, link building activities, and authority of your content with quotes by subject-matter experts.

Use Twitter to source expert quotes

Improve your content strategy, brand awareness, and brand reputation.

Add links to content

2 Playbooks

Add external links to content

Increase the quality of your site by linking to relevant information through outbound links.

Add internal links to content

Boost content visibility and distribute content authority throughout the website.

Create non-evergreen content

Increase engagement, brand credibility, and relevance with your audience.

Create content for your product

Promote brand awareness and drive sales.

Answer user questions to improve conversions

Develop a stronger site message and generate a higher conversion rate.

Scale your writing

Create content efficiently and meet your content goals.

Create content to connect with your customers

Build and maintain a consistent customer-centric content marketing practice.

Produce thought leadership content

Get audiences to view your company as an authority and key source for insight and inspiration in your industry.