4. Design for conversion

[CXL (CXL Playbooks)]

7 Playbooks

Optimize your landing page for mobile devices

Ensure that mobile visitors have a great experience on your landing page.

Build an interaction model for a landing page

Observe and learn about visitor behavior based on interactions like scrolls, clicks, form fills, content highlighting, lightbox open, and exit.

Build persuasive product pages

Improve sales and conversion rates.

Design a homepage that converts

Improve conversions and give your homepage the best chance to rank high in search engines.

Optimize UX to increase sales

Simplify your ordering process and increase sales.

Design highly converting landing pages

Generate more conversions using the best version of your landing page.

Design a long-form sales page

Increase online sales by helping users understand your offer and make quicker decisions on whether it solves their problem.