Creation and Content

[CXL (CXL Playbooks)]

10 Playbooks

Keep your branding consistent

Attract better customers, reinforce your position in the market, and raise the perceived value of your products.

Write a compelling brand bible

Use consistent standards and messaging and visual elements of the brand.

Create a dynamic brand kit

Communicate your brand’s identity and messaging.

Create an engaging brand story

Build trust and improve engagement with your audience.

Write a creative brief

Outline a successful, on-brand creative project.

Write a creative brief v2

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Create a brand identity prism

Visualize and define your brand.

Create brand-owned terms

Help your brand stand out and gain a competitive edge.

Design an on-brand logo

Improve recognition for your brand.

Design an on-brand logo

Express your brand personality and boost brand recognition.

Create a brand manual

Improve quality control and brand recognition.

Use Canva to create branded content

Create professional, on-brand graphics without expensive software.