Increase conversions by solving your customers pain points.
Talk to your design department to help you map out a plan of gathering user data through quantitative research.
For example, how to implement quantitative surveys on your website and to reach your current audience.
Ask 7-10 questions in the survey.
For example, a prize or discount to increase the completion rate.
Prepare questions that ask them about their behavior and their needs when interacting with your business. Ask them about what problems they are trying to solve, what are their hesitations before purchasing, why they chose to shop from your business, and what did they expect to achieve when purchasing your product
Questions differ depending on the services and products you are offering.
At the beginning of the interview, ask introductory questions about their demographics such as age, gender, and geographical location.
Ask questions about what their goals are, what their job is, as well as their marital status.
Write a summary of 4-5 sentences cataloging their personal traits, behavioral drivers such as why they chose your business, their obstacles when deciding on a purchase, and their expectations after their purchase.
Open Google Analytics and navigate to Audience > Interests > Overview and click on Add Segment to create segments for your current users, based on their demographics.
Create segments based on their location, age, and the number of transactions. The segments will help you identify the demographics of your current user base.
Scan the data to find the main behavioral drivers of the prospects that you discovered to be more frequent in their answers.
Find information about how the customer feels when purchasing and the reason why they are purchasing the product from you and add them in a document.
Catalog your buyer persona and define its characteristics explicitly by giving it a name, demographic traits, goals, behaviors, and motivations.
For example, a buyer persona within your segment could be between 30-35, married, living in the city, sports enthusiasts, likes being active, motivated by being fashionable while exercising, and prefers to spend more money on quality products.