Create user research deliverables

Business benefits

Turn user research insights into actionable artifacts that support your research goals and are used across your organization.

Identify the groups in your organization who need more information about users. Talk to them about what specific information they need.

For example, buyer personas might be useless to product developers, especially if the people buying your product will be different to the people using it.

Develop user personas to boost empathy for user groups. Use stories and direct quotes to help internal stakeholders understand how your audience feels and what they do.

Clarify that these are not presentations of real customers, but archetypes based on average research findings.

Build as many personas as your synthesized research requires, while ensuring that each persona is unique enough to offer actionable insights for your stakeholders.

Choose persona names that map to persona roles rather than specific job titles or hypothetical personal names. For example, personas named analyst, data engineer, executive, or scientist are easier to generalize, and people are less likely to confuse them for real users.

Include categories like pain points and success measures for deeper insights into the persona’s mindset and needs.

Create your persona overviews in a visual format that is easy to update over time.

Create customer journeys to identify points of friction or opportunities to engage with users at certain points in time.

Create empathy maps to develop understanding about user groups in specific scenarios, like considering a product.

Create task analyses to draw out more information about how users complete specific tasks.

Create user flow diagrams to show how users move through an interface.

Ask stakeholders for feedback about your deliverable and the type of information. Incorporate feedback in the next user research iteration.