Target users in Google Marketing Platform campaigns based on their behavior.
Navigate to Admin > Property User Management and check whether you have Edit permissions at the property level.
Ask your administrator for Edit permissions if you don’t have them.
Click on Audience Definitions > Audiences and +New Audience in your selected property’s admin panel to create a new audience.
Choose the criteria to filter groups of users by. Create the audience by moving through the side menu and filling the available fields, click Apply, and click Next Step.
You can use as many criteria as you want.
For example, you can create an audience for users who came to your site from an email and send them to Google Ads for a remarketing campaign.
Once you publish the audience, it will appear on the Google Marketing Platform you decided on and will start collecting users. Historical data before the audience creation date won’t be included.
Last edited by @hesh_fekry 2023-11-14T15:50:44Z