A strong strategy can set your online store and its products apart from countless businesses that might otherwise appear interchangeable in your audience’s eyes.
Retention efforts tend to come with a higher ROI, thanks to existing awareness, easier audience targeting options, and lower costs. But retention efforts can only be successful when a solid, and growing, customer base already exists.
When you’re trying to attract new customers, then, your focus needs to be on more than numbers. Instead, look for an audience that will be likely to become loyal, repeat purchasers. Then develop marketing campaigns that help your audience grow into your ideal customers.
Before you think about messaging or channels, take the time to define exactly who you are looking to target and what types of wants, needs, and pain points they have.
When are they typically online, how do they research products they like, how do they like to buy things, and do they prefer individual business stores or larger marketplaces for their online purchases?
Once you know whether your potential customers Facebook, Instagram, Google, and/or any of the other online channels they might use for their online shopping, you can optimize your marketing strategy accordingly.
With the right goals, channels, and analytics in place, your marketing campaigns become the central piece of your effort to attract new customers.
Put together written or visual content that will entertain, help, or inspire people who you are trying to reach.
More playbooks about creating content
Create an ecommerce content strategy
Find keywords for your content strategy
Improve content research to find quick wins
Create a content creation and distribution framework
Use the ResearchXL model in content marketing
Create a content calendar
Create content strategy for retail
Prioritize content topics based on goals
Create a video content strategy
Measure content marketing performance
Optimize your website content so that potential customers can find you more easily.
Use the insights you’ve gained into your potential customers to build more effective geographic, demographic, interest-based, and behavior-based segments for your campaigns.
Define your goals, find your audience, optimize your bidding, and refine your creative to build digital advertising campaigns that are optimized to bring visitors to your website and customers to your online store.
In many ways, Instagram is the perfect ecommerce ad platform. Learn about the various ways in which you can highlight your products and attract customers to your store.
When optimized the right way, organic and paid Facebook efforts can be immensely successful in driving traffic to your online store, increasing both first-time and return visitors.