Develop a better working flow for managing marketing campaigns.
Create a spreadsheet and divide your project management plan into 5 stages: Mapping, Sketching, Deciding, Prototyping, and Testing.
During mapping, you’ll set targets and objectives. During sketching, you’ll ideate and pitch ideas for achieving your marketing goals. During the third phase, you’ll decide on your campaign content, channels, and tactics. During the fourth phase, you’ll build the first campaign materials, and during the testing phase, you’ll collect feedback on your campaign setup and content.
Conduct user research on the products or pages that you’ll be marketing. Use surveys, customer interviews, A/B testing or heat mapping to understand how customers view the offering and the information around it. Analyze your results and set up the targets you need to reach to consider a marketing campaign successful.
In the marketing draft plan, include all deliverables such as channels, content, and messaging. Ask your marketing department to create a plan that targets your business goals and solves the problems your business is facing. Allow each member to voice their ideas and take note of their solutions.
Each member has 2 votes and a super vote, which is worth two votes in total.
Select one person from the team to be an Approver and approve all plausible and efficient marketing ideas.
The approver will present the conceived marketing plan to the rest of the team once it is approved. Assign another person with the Driver role to launch the campaign into the next stages of development.
Use the prototype to test your campaign and learn how to improve it before launch. Resist the urge to polish up the prototype and spend as little time as possible on developing it.
Use standardized qualitative interviews to get feedback from your users. Ask questions about their mode of interaction, and request positive and negative feedback. Catalog their answers in a spreadsheet
List all the How Might We? questions in a spreadsheet and sort them by priority.