Secure successful business outcomes when launching your product in a new market.
Seek to understand their:
- Pain points.
- Objections and questions.
- Create two columns in a spreadsheet.
- In the first column, list your audiences’ pain points or goals.
- In the second column, match which products, services, or features address each pain point or goal.
- Identify approximately 4 or 5 stages a buyer passes through like discovering a need, researching options, narrowing the options, and making a purchase.
- For each stage, list any questions, objections, tasks, or emotions that the buyer is experiencing during that stage.
- Associate relevant touchpoints such as email, social channel, and phone, a buyer is likely to use at each stage.
- Map relevant content against each stage that helps address the buyers’ questions and objections.
Outline a marketing strategy that combines both inbound and outbound techniques, to build brand awareness and generate leads.
That involves taking the content relevant to each stage and delivering it through a channel that is relevant to that point in the buyers journey.
Plan A/B tests across mediums like newsletters, social media, blogs, and emails, and fine-tune based on what gets higher conversion rates.
Keep track of what you’re testing for and the predicted outcome for each test, for a clear understanding of the results of each iteration of messaging. Change one element in each testing scenario.