Manage marketing strategy efforts

[CXL (CXL Playbooks)]

5 Playbooks

Create a unique value proposition

Make your business stand out by highlighting your unique feature.

Use the Jobs-To-Be-Done framework

Improve your copy with rich insights from customer interviews.

Create a marketing project management plan

Develop a better working flow for managing marketing campaigns.

Find proposition pivot or expansion opportunities

Detect opportunities to pivot or expand your value proposition, so you can grow your business faster.

Create an experimentation culture

Gather learnings and inspiration for optimizing your product and website.