Run a personalization test for a specific segment to scale up the strategy for that segment and improve conversions.
Select Personalization from the top navigation bar, click Create in the top-right corner and then select the Simple Personalization.
- Set a description of your personalization campaign based on the following model: If I personalize [this element on my webpage] for [this audience], then it will impact [this behavior] and influence [this goal]:
- A personalization campaign should always be based on an association between a specific message and a target.
- Once you’ve set your goals and have all related information, add it in the description field for each campaign.
- Copy the URL of a page you wish to personalize and paste it into the “Sample URL to load in the editor” field.
- Click “Save & go to next step” in the bottom right corner.
- WHO section: this is the most important one, where you have to choose the right segment as a function of the message you have created in the editor.
- WHERE section: choose the unique URL (or a saved Page) or the type of pages having the same construction (such as Product pages) on which your message will be visible). The URL used in the editor step remains a sample of the URL(s) you configure in this step.
- TRIGGER section: this step is optional. You can add specific session-based triggers, such as a required number of viewed pages before displaying a message, the landing page of the session, and so on.
Add JS and/or CSS code, use the visual/WYSIWYG editor, or add a widget from the library to create your personalized message in the unique editor view.
Set your goals. Turn on the action tracking option on the element you’ve added or modified to enable performance measurement of your campaign.
In addition, create specific goals for your campaign, for example, using transaction tracking (for e-merchant and conversion-based websites) or the number of viewed pages (for media and engagement-based websites).
Set the traffic allocation. For example, allocate 20 to 30% of your traffic on the original version (depending on the amount of traffic on your website) to be able to control the performance of your experience.
If you allocate 100% of your traffic to your experience, you won’t be able to make a comparison with the original version.