Interact with social media conversations relevant to your brand.
Define your objectives for social listening.
Establish a specific monthly budget available for social listening.
Create a list of 5-10 potential social listening tools, using an independent review website like Capterra.
For each listed tool, research the core functionality, features, social media channel coverage, and budget.
Shortlist three tools based on their overlap with your goals and budget.
Start a free trial for each of the three tools.
Evaluate each tool in the trial period for ease of use, functionality, and ability to meet your goals.
Commit to the tool best suited for your goals.