Optimize your Twitter profile for your audience and marketing goals.
Set specific Twitter marketing goals and key metrics that align with larger marketing goals.
Review any existing internal Twitter efforts for insights on top-performing content, alignment with goals, and target audience.
Define your target audience for Twitter with a focus on demographics, pain points, and social media behaviors.
Define your Twitter voice in alignment with your larger brand voice and other digital channels.
Create a Twitter content calendar that includes 1-3 daily original and curated posts, and aligns with content efforts on other digital channels.
Use a social listening tool to identify and engage with key hashtags, brand conversations, and mentions.
Set engagement goals to interact with replies and mentions at least daily.
Review your Twitter strategy monthly to determine post-specific and overall success, and make adjustments where necessary.