Optimize your Twitter profile for your audience and marketing goals.
Review any existing internal Twitter efforts for insights on top-performing content, alignment with goals, and target audience.
Define your target audience for Twitter with a focus on demographics, pain points, and social media behaviors.
Create a Twitter content calendar that includes 1-3 daily original and curated posts, and aligns with content efforts on other digital channels.
Use a social listening tool to identify and engage with key hashtags, brand conversations, and mentions.
Review your Twitter strategy monthly to determine post-specific and overall success, and make adjustments where necessary.
Last edited by @hesh_fekry 2023-11-14T11:35:40Z