Building a brand strategy

[CXL]

6 Playbooks

Build a brand resonance model

Boost customer loyalty and relationships to create brand advocates.

Define your brand voice

Establish a consistent voice that represents your brand’s values and personality.

Define your brand purpose

Clearly communicate the premise and value proposition of your brand.

Write a brand promise

Improve the experience of interacting with your brand.

Create a personal branding strategy

Boost your professional reputation and increase brand visibility.

Determine your positioning strategy

Establish brand identity and image, influence customer perceptions, and increase awareness and visibility. 

Last edited by @hesh_fekry 2023-11-14T11:35:32Z