Building a brand strategy

[CXL (CXL Playbooks)]

6 Playbooks

Build a brand resonance model

Boost customer loyalty and relationships to create brand advocates.

Define your brand voice

Establish a consistent voice that represents your brand’s values and personality.

Define your brand purpose

Clearly communicate the premise and value proposition of your brand.

Write a brand promise

Improve the experience of interacting with your brand.

Create a personal branding strategy

Boost your professional reputation and increase brand visibility.

Determine your positioning strategy

Establish brand identity and image, influence customer perceptions, and increase awareness and visibility.